Conduct thorough market research to determine if there are billions of dollars being made in your market, and analyze your competitors' products to inform your strategy.

Identify and target a specific market segment to avoid diluting your product's focus and resources; this helps in achieving product-market fit.

Identifying your competition is essential. If you're competing against a giant like Walmart, you need to understand their strategies and how they impact your business.

To find product-market fit, you need to engage in thorough conversations with customers, asking detailed questions to uncover their actual needs and pain points, as customers will share their vision and problems if you ask the right questions, leading to valuable insights for product development.

Competitive and comparables analyses are essential for understanding the market landscape and should include a head-to-head summary of features and strengths.

To find product-market fit, you can measure it, optimize it, and even have an algorithm write your roadmap to ensure it increases.

Talk about your competition and alternatives, including what others are currently doing in the market.

To differentiate in the market, you must intentionally take a different path than your competitors. This involves understanding user needs and creating a unique value proposition that resonates with your audience.

Be explicit about what differentiates your product from competitors, especially in a crowded market where many offer similar solutions.