To build a strong and coherent culture, have conversations with your co-founder about the culture you want to create; it doesn't require a lot of time.

Culture is a nebulous concept, but it's crucial for early-stage founders to break it down into manageable action items to foster a positive work environment.

Establishing a strong company culture from the beginning is vital; it guides decision-making and helps employees align with the company's values and goals.

To maintain a sense of connection as a company scales, consider arranging regular lunches with key contributors to discuss company culture and challenges, fostering an inside conversation.

The way to build a strong company culture is through small, consistent investments every day, which can actually insulate a startup from existential threats.

Conversations with your co-founder about culture and values should be ongoing to adapt and improve as your company grows.

Company culture starts when it's just two people working on an idea, and founders who care about their culture early tend to build the best companies.

It's crucial to have discussions about diversity early on, rather than waiting until your company has grown significantly.

Company culture is vital for long-term success, even if it doesn't seem like an immediate risk. As The Muse grew from 12 to over 80 employees, I realized that establishing core values and ensuring alignment during hiring is essential for maintaining a strong culture. The culture screen of asking if you'd want to get a beer with someone can overlook incredible candidates who are different from you.