At Justin.tv, we initially built a product based on our own experiences, which limited our understanding of broader user needs and use cases.

After launching our first consumer product, we realized we had compromised on key design elements, which ultimately led to its poor performance in the market.

After launching Justin.tv, we quickly realized that while we gained initial excitement and media coverage, we struggled with viewer retention and decided to pivot to a tech company that opened the platform for everyone instead of trying to create entertainment ourselves.

The first product idea was an AI-powered live streaming tool, developed during the pandemic when everyone was working from home and consuming live content.

Within two months of launching Twitch, we realized we had product-market fit, experiencing growth rates of 30-40% per month, which was a clear indicator of our success.

After our initial launch, we didn't see immediate success and even explored creating a roommate matching website before pivoting back to Airbnb.

Initially, we thought we were on the path to success, but I later realized that we were not converting users into paying customers because we were too focused on fundraising and PR instead of creating a product that people actually needed.

At Justin.tv, we initially aimed to solve the problem of entertainment by broadcasting live TV shows, but we realized no one was watching.

When we pivoted from Justin.tv to Twitch, we had about 400,000 monthly active users, which was only 2% of Justin.tv's total user base, but it was the only content I was genuinely interested in running.