Successful companies often start with small markets and expand over time; going after a large market from the beginning usually indicates a lack of proper market definition.

Building a brand in a niche market is essential; you need to become the big fish in a small pond before expanding.

You need a big market for your startup, which typically means a billion-dollar market, or a small but rapidly growing market.

The only advice I have for starting something big is to pick a market where there's potential for growth if your idea works. Beyond that, it's about taking one step at a time for a long time.

It's okay if the initial wedge is small; there are always ways to take that initial wedge and expand into much larger markets.

The bigger the market, the more you need to specialize; specialization helps you compete effectively.

When starting a brand, it's crucial to identify the intricacies of the market and understand where the black holes are that need to be filled.

When starting a new brand, being a big fish in a small pond is better than being a small fish in the sea; focus on a niche market.

It's crucial to have your core operations working effectively before expanding into new territories to avoid overwhelming your resources.