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Atmrix

About

KH

Kevin Hale

03/25/17

@ Y Combinator

MailChimp redesigned their help guides to look like magazine covers, which significantly increased readership and engagement with their features.

Video

YC

How to Build Products Users Love with Kevin Hale (How to Start a Startup 2014: Lecture 7)

@ Y Combinator

How to Build Products Users Love with Kevin Hale (How to Start a Startup 2014: Lecture 7)

03/25/17

Related Takeaways

KD

Katie Dill

10/16/24

@ Y Combinator

After redesigning an email to improve clarity and hierarchy, we increased product conversion by 20%, demonstrating the significant impact of thoughtful design on user engagement.

CB

Chris Best

05/15/19

@ Y Combinator

To grow newsletters effectively, implement a referral program that allows super fans to easily share the newsletter with others, similar to how The Skimm grew.

YC

Y Combinator Cast

10/13/17

@ Y Combinator

Long-form newsletters are gaining traction, challenging the traditional notion that shorter emails are more effective.

MC

Mathilde Collin

10/25/18

@ Y Combinator

Content marketing was key in acquiring our first 3,000 signups during private beta, as I wrote blog posts that sparked curiosity about email and its future.

KM

Kat Mañalac

09/20/18

@ Y Combinator

Engaging with your users is crucial; it not only helps you understand their needs but also enables you to create better content and targeted press outreach.

YC

Y Combinator Cast

10/13/17

@ Y Combinator

Email remains a powerful medium for content distribution, as it allows for personal engagement with the audience.

KH

Kevin Hale

09/07/19

@ Y Combinator

Displaying user engagement metrics, like how many people have downloaded templates, can help build credibility and encourage new users to try your product.

YC

Y Combinator Cast

05/15/19

@ Y Combinator

To grow a newsletter, make your best content free and accessible, as this encourages sharing and helps people discover your work.

AS

Alex Schultz

03/24/17

@ Y Combinator

The most effective emails are notifications tailored to user engagement, rather than generic newsletters.