To successfully navigate disruptive change, you need to transform adversaries into advocates by establishing trust.

When you're pursuing disruptive innovation, you often face significant resistance, which can be mitigated by building trust with those affected by the change.

Incorporating people who were previously against you requires showing them a better way and elevating your culture to attract them to your side.

Building trust in a partnership requires vulnerability and the ability to navigate conflict, which strengthens the relationship and fosters better collaboration.

To gain loyalty from former enemies, demonstrate a better way of leadership and elevate your culture and mission, making it compelling for them to join your side.

A strong belief system should be built around a significant change you want to achieve, and it's crucial to have a team that can debate and evolve strategies.

Earning trust involves understanding the goals of others and aligning with them, rather than just pushing forward with your own ideas.

Building a transformative company requires a strong belief structure, as many in my generation learned that success often meant becoming political and trading genuine beliefs for acceptance.

The most counterintuitive lesson I've learned is that sharing information openly with the team fosters a sense of partnership and collective ownership, rather than demoralizing them during tough times.