The main reason to pivot is opportunity cost; if you're working on something that's not working and you have evidence of it, you're missing out on the potential gains from pursuing other alternatives.

If you're out of ideas on how to make your current project work, that's usually a sign you should pivot.

When considering a pivot, assess whether you can still grow. If you find that your user base isn't retaining or the business model isn't working, it may be time to change direction.

If you've been working on an idea for months without success, that's a strong signal that you should consider pivoting to something else.

Pivoting means changing your startup idea; if you're not making something people want, you need to change your idea or your startup will fail.

A pivot simply means changing your idea, especially when you're at the earliest stages of your company. It should feel lightweight and is a normal part of the process, particularly pre-launch or shortly after launch.

Pivoting too frequently can lead to whiplash, which demotivates founders and can ultimately harm the company more than working on a less-than-ideal idea.

Pivot hell occurs when a startup continuously changes its idea without making progress, leading to confusion and lack of direction.

Founders often suffer from 'pivotitis,' where they change direction too frequently without learning from their initial experiences, leading to a lack of progress.