A successful business model is repeatable, scalable, valuable, and predictable, allowing for sustainable growth and profitability.

Recurring revenue models are crucial for startup success, as they provide predictable income and higher customer lifetime values.

The key to our Series B was proving we could consistently switch customers from the manual operational work of legacy privacy software to our automated solution, demonstrating our ability to capture market share.

We focus on delivering a strong financial model and rigorous analysis to ensure our customer acquisition costs and lifetime values are accurate.

We aimed to create a recurring revenue model with the enterprise agreement, which allowed companies to pay a fixed amount annually for software usage.

The shift from selling products to offering services or subscriptions can lead to predictable revenue streams and increased customer retention.

We aimed to be profitable on the first order, which was uncommon at the time, and this focus on profitability helped us succeed.

As we grow, we don't need to revert to a transactional business model; instead, we focus on building a large install base that supports a sustainable business.

We followed the steps in Steve Blank's book to figure out a repeatable business model, which took us about five years.