The key to our business model was predictability in revenue streams, which we achieved by focusing on customer adoption and a repeatable sales process.

As a startup grows, the focus shifts from just acquiring users to ensuring sustainable growth and revenue. We learned the hard way that even if users love our product, we must also pay attention to our overall growth metrics to avoid becoming a beloved startup that fails due to lack of financial viability.

If you focus on organic growth and avoid major mistakes, you can build a sustainable business that generates significant revenue over time.

Maintaining the right culture in our business is crucial as we transition from a startup to a larger company, ensuring we continue to innovate and thrive.

Our firm prioritizes long-term relationships over transactional interactions, as we aim to work with those who are also focused on the future.

Our revenue primarily comes from advertising and a small amount from transaction fees, as we focus on building a large user base of small businesses.

We were patient in the first three years, focusing on creating a strong business model to support small to medium-sized merchants rather than copying models from Amazon or eBay.

We had a beautiful growth graph, but we realized we were running a business with only a 5% margin, which isn't sustainable for a software company.

I think growth is increasingly less of a team or atomic unit and more about running a business using data and experimentation.