Disney implemented mechanisms, such as Disney University, to ensure employees learn and embody the company's values and principles at scale.

Walt Disney exemplified 'walking the talk' by picking up litter in the theme parks, demonstrating the importance of cleanliness and attention to detail.

To communicate your company's culture and values effectively, you must articulate them consistently across all interactions, from hiring to public relations.

At Hulu, we explicitly defined our culture by creating a document titled 'What Defines Hulu', which served as a magnet for the right people and a repellent for those who didn't align with our values.

The values and principles of a company reflect those of its founder and CEO, making it essential to establish them thoughtfully from the beginning.

When building a company culture, be explicit about your values, walk the talk, and embrace mechanisms that are authentic and effective for your organization.

Culture is about repetition; it's essential to continuously reinforce the values that matter to the company.

When I moved into the CEO role, I had to be clear on our purpose and the values and culture we wanted to instill in the organization.

It's important to communicate your company's mission and core values clearly, as everyone should know them by heart to ensure alignment in decision-making.