As organizations grow, the challenge becomes maintaining a clear focus on principles and values, especially when faced with changes and new challenges.

Values scale well, allowing a core team to recruit and choose the right people, which is essential for maintaining the company's identity during rapid growth.

As a company grows, it's crucial to find people who share your values, as the small decisions they make can significantly impact success or failure.

To scale quickly, you need someone aligned with the company's values who can make decisions as you would, especially when you're not present.

Building a strong company is more important than achieving rapid growth; the obsession with speed often leads to neglecting the journey and the values that matter.

It's crucial to be introspective and recognize that the company evolves over time, even if the core fundamentals remain the same.

When deciding to scale rapidly, it's important to identify the right moments to accelerate growth, whether due to competition, market opportunities, or achieving critical mass.

As you scale, it's important to selectively add specialists while maintaining a strong base of generalists to navigate changes effectively.

Preserving company culture during scaling is essential, and we focus on hiring the right people to maintain our design and trust culture.