Core values should be unique to your company and reflect what differentiates you from others.

Core values should support your company's mission and be credible and uniquely tied to it.

Every employee at Homejoy must clean a home in their first few weeks to understand the product and embody our core value of respect for all roles.

We have core values interviewers who focus on cultural fit, separate from functional interviewers, to ensure alignment with our values.

We created a core values interview process to ensure that new hires share our beliefs and values, which is crucial for maintaining our culture.

Company culture is vital for long-term success, even if it doesn't seem like an immediate risk. As The Muse grew from 12 to over 80 employees, I realized that establishing core values and ensuring alignment during hiring is essential for maintaining a strong culture. The culture screen of asking if you'd want to get a beer with someone can overlook incredible candidates who are different from you.

Values are the principles you adhere to in your company, and having the courage to stick to them is essential for long-term success.

It's essential to be disciplined about hiring; I prioritize finding candidates who align with our values, even if it means waiting longer to fill a position.

To communicate your company's culture and values effectively, you must articulate them consistently across all interactions, from hiring to public relations.