Core values should support your company's mission and be credible and uniquely tied to it.

Core values should be unique to your company and serve as a hiring framework, guiding the recruitment process when you can no longer interview every candidate personally. At Homejoy, nobody is above any job, which means I seek people who respect others regardless of their roles, from contractors to engineers.

Values are the principles you adhere to in your company, and having the courage to stick to them is essential for long-term success.

You need to be clear about what makes your company unique and hire people who believe in that.

The values and principles of a company reflect those of its founder and CEO, making it essential to establish them thoughtfully from the beginning.

It's important to communicate your company's mission and core values clearly, as everyone should know them by heart to ensure alignment in decision-making.

To communicate your company's culture and values effectively, you must articulate them consistently across all interactions, from hiring to public relations.

The core of your business is what you do uniquely well for your customers.

If you want to stand out in a crowded market, you need to create a unique value proposition that resonates with your audience and addresses their needs.