The values and principles of a company reflect those of its founder and CEO, making it essential to establish them thoughtfully from the beginning.

It's crucial to live up to your company's culture every day, as you will be tested frequently on your values and principles.

Core values should support your company's mission and be credible and uniquely tied to it.

Establishing company values early helps guide decision-making. If everyone knows the framework for decisions, they are more likely to make consistent choices that align with the company's goals.

Core values should be unique to your company and reflect what differentiates you from others.

As a company grows, it's crucial to find people who share your values, as the small decisions they make can significantly impact success or failure.

Aligning on core values is crucial for successful relationships, as values dictate the tough decisions we face together.

When building a company culture, be explicit about your values, walk the talk, and embrace mechanisms that are authentic and effective for your organization.

Investing in character and reputation is vital; a company can fail, but maintaining integrity is crucial for future opportunities.