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Videos Channels Figures

Atmrix

About

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

Creating a brand for seniors presents a unique opportunity, as this demographic is often overlooked in the market.

Video

NK

Ep #11 | WTF Goes into Building a Fashion, Beauty, or Home Brand? Nikhil w/ Kishore, Raj, and Ananth

@ Nikhil Kamath

10/07/23

Related Takeaways

RS

Raj Shamani

10/07/23

@ Nikhil Kamath

There's a significant opportunity in creating brands for specific communities, such as gamers or pet owners, who have unique needs and preferences.

YC

Y Combinator Cast

06/09/22

@ Y Combinator

Content marketing often reflects the perspectives of older individuals who have been living in San Francisco during the pandemic, which may not resonate with recent graduates seeking new opportunities.

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

When starting a brand, focus on creating a unique product that addresses a specific consumer need or trend.

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

Building a brand requires understanding the market and having a unique value proposition to stand out in a crowded space.

RS

Raj Shamani

10/07/23

@ Nikhil Kamath

To build a brand, you need to find a unique angle or story that resonates with consumers, as seen with brands like 'The Good Bug' for gut health.

DR

David Rusenko

09/06/18

@ Y Combinator

Great brands are built around a fundamental consumer insight that is often unacknowledged; this insight should be reflected in your product and messaging.

RS

Rory Sutherland

01/23/24

@ Chris Williamson

The concept of designing products for disabled individuals can lead to broader market appeal, benefiting a larger audience than initially expected.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Great brands focus on the transformation of their customers, which is essential for creating a meaningful connection.

RS

Raj Shamani

10/07/23

@ Nikhil Kamath

Brands need to focus on storytelling to connect with consumers and build a strong brand identity.