For software products, especially SaaS, incorporating a network effect is vital for success. If users don't benefit from sharing the product with others, it will likely fail.

Once you've found product market fit, scale aggressively to capture market opportunities before competitors do, as advantages always accrue to the number one player in a competitive market, allowing for faster product development and increased revenue.

The size of your user base can create network effects, making your product more valuable as more people use it, which is a powerful advantage in today's market.

If you're solving a real problem in a large market, there's likely a lot of latent demand, which can lead to fast initial growth for your startup.

Be cautious about your initial market size estimates; transformational technologies often reveal unforeseen use cases that can significantly expand the market once a superior product is built.

Big companies struggle to adapt quickly to new technologies, giving startups an advantage in securing enterprise contracts by being agile and innovative.

When deciding to scale rapidly, it's important to identify the right moments to accelerate growth, whether due to competition, market opportunities, or achieving critical mass.

Startups thrive in fast-changing markets due to their agility and speed, allowing them to make more decisions and adapt quickly compared to larger companies.

Great consumer companies that achieve significant scale typically optimize their viral loops and network effects to ensure the majority of their growth comes from organic channels.