We started with a freemium model, but realized it distracted us; we shifted to a paid model and consistently increased prices over time, which helped us focus on serious customers.

In hindsight, we shouldn't have launched with a free service in the first place; we ended up becoming a truly premium model based on ticket prices. We won't monetize a free product, which allows us to undercut our competitors and led to thousands of free events being published on our platform.

Many founders think they need to offer their product for free to gain users, but it's often better to charge a price to gauge real interest.

To gauge if people are willing to pay for a product before it's fully developed, I asked potential users what they would give for access, which led to creative responses.

In the early days, we avoided free trials to ensure we received feedback only from customers who truly valued our product, which helped us stay focused on delivering real value.

Startups should use freemium pricing by offering free features for individual users while charging for team collaboration features, which can help in acquiring users effectively.

Freemium models, like those used by Atlassian and Zoom, represent the future of software sales, allowing users to experience the product before committing to a purchase.

We launched our product to friends and family to test our processes and pricing, which helped us refine our approach and led to referrals.

Free trials may seem appealing, but they don't provide the commitment, validation, or revenue that startups need. It's better to seek a commitment from customers instead. We only do annual agreements, but if you're not satisfied in the first 30 days, you can opt out without penalty. This approach protects the customer while also showing our commitment to them.