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NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

Returns in online shopping can significantly impact business economics, especially in fashion, where 30% of products may be returned.

Video

NK

Ep #11 | WTF Goes into Building a Fashion, Beauty, or Home Brand? Nikhil w/ Kishore, Raj, and Ananth

@ Nikhil Kamath

10/07/23

Related Takeaways

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

Building a brand in fashion requires careful consideration of fit and return policies to minimize losses from returns.

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

Brand building is increasingly happening online, with eCommerce accounting for about 10-11% of fashion sales, and this is expected to grow significantly.

NK

Nikhil Kamath Cast

05/07/23

@ Nikhil Kamath

As the retail ecosystem evolves, the way products are marketed and sold must adapt to new consumer behaviors and preferences, especially in online shopping.

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

Designing for fast turnaround is crucial in fashion, allowing for quicker product updates and inventory management.

RS

Rory Sutherland

08/01/22

@ The Diary Of A CEO

In e-commerce, businesses often focus too much on creating a polished sales experience but neglect the importance of customer service once a purchase is made, leading to dissatisfaction when issues arise.

BK

Bryan Kim

06/01/24

@ a16z

Retention is crucial for consumer products; if users don't return, you face a 'burned forest' problem where new user acquisition becomes impossible.

AL

Alfred Lin

07/31/14

@ Y Combinator

The shoe business is a $40 billion market, with $2 billion already being done through mail order, supporting the investment thesis that the internet would surpass mail order.

NK

Nikhil Kamath Cast

05/07/23

@ Nikhil Kamath

To succeed in e-commerce, businesses must focus on understanding consumer behavior and preferences, leveraging technology for better customer engagement.

HM

Hiroshi Mikitani

10/25/13

@ Y Combinator

The future of e-commerce will see a shift towards digital products, with logistics becoming increasingly important due to innovations in automation and robotics.