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NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

Building a brand in fashion requires careful consideration of fit and return policies to minimize losses from returns.

Video

NK

Ep #11 | WTF Goes into Building a Fashion, Beauty, or Home Brand? Nikhil w/ Kishore, Raj, and Ananth

@ Nikhil Kamath

10/07/23

Related Takeaways

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

When starting a fashion brand, it's better to begin with 60 to 70 options across sizes, rather than a larger inventory, to manage effectively.

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

Returns in online shopping can significantly impact business economics, especially in fashion, where 30% of products may be returned.

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

Designing for fast turnaround is crucial in fashion, allowing for quicker product updates and inventory management.

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

In the fashion industry, it's important to differentiate your brand through unique designs and a clear value proposition.

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

To build a brand, it's essential to recognize and adapt to changing consumer trends and preferences in the market.

SG

Seth Godin

12/08/24

@ Lenny's Podcast

To build a great brand, you must deliver on the promises you make. If you fail to meet expectations, you risk damaging your reputation and customer trust.

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

Brand building is increasingly happening online, with eCommerce accounting for about 10-11% of fashion sales, and this is expected to grow significantly.

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

A common reason brands fail is compromising on quality for speed; maintaining high standards is crucial for long-term success.

RS

Raj Shamani

10/07/23

@ Nikhil Kamath

When starting a brand, ask yourself what your strengths are, whether it's sourcing products cheaply, building a community, or unique design.