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NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

Brand building is increasingly happening online, with eCommerce accounting for about 10-11% of fashion sales, and this is expected to grow significantly.

Video

NK

Ep #11 | WTF Goes into Building a Fashion, Beauty, or Home Brand? Nikhil w/ Kishore, Raj, and Ananth

@ Nikhil Kamath

10/07/23

Related Takeaways

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

Returns in online shopping can significantly impact business economics, especially in fashion, where 30% of products may be returned.

NK

Nikhil Kamath Cast

05/07/23

@ Nikhil Kamath

As the retail ecosystem evolves, the way products are marketed and sold must adapt to new consumer behaviors and preferences, especially in online shopping.

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

Community-based brand building is becoming increasingly important, as trust within a community can drive brand loyalty and influence purchasing decisions.

NK

Nikhil Kamath Cast

05/07/23

@ Nikhil Kamath

The integration of social media and e-commerce is creating new opportunities for brands to connect with consumers and drive sales through targeted marketing strategies.

NK

Nikhil Kamath Cast

05/07/23

@ Nikhil Kamath

The rise of influencer marketing in e-commerce is reshaping how brands connect with consumers and drive sales.

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

Building a brand in fashion requires careful consideration of fit and return policies to minimize losses from returns.

NK

Nikhil Kamath Cast

05/07/23

@ Nikhil Kamath

The future of selling online will increasingly rely on personalization and localization, allowing brands to cater to niche markets effectively.

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

The point of sale is shifting; consumers are influenced by content they see online, making it crucial for brands to engage with their audience through digital platforms.

NK

Nikhil Kamath Cast

05/07/23

@ Nikhil Kamath

E-commerce platforms are becoming essential for D2C brands, enabling them to reach larger audiences and fulfill consumer demands more efficiently.