I want to obsess over making a great product that my audience will love, and as long as I keep that as my North Star, I believe I'll do well.

It's better to have a small group of passionate users who love your product than a large number who are indifferent. When launching your MVP, it's okay to do things that don't scale to build relationships with initial customers.

Building a strong relationship with your first hundred customers can lead to organic growth as they share their passion with others.

Creating a product that a small group of users absolutely loves is more valuable than trying to please a larger audience with mediocre features.

I often advise startups that it's better to seek deep appeal and create something that a few people love, even if most people don't get it right away.

Starting with a deep but narrow appeal allows for easier expansion than beginning with a broad approach and trying to convert people into fans.

Obsession is a powerful force that can lead to greatness, but it must come from within and be cultivated over time.

It's easier for startups to begin with a product that a small number of users love and then expand from there, rather than trying to please a large audience from the start.

Once you have a product that users appreciate, expanding your market becomes easier; starting with a niche can lead to broader adoption later.