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Dr. Michael Platt

02/17/25

@ Andrew Huberman

Empathy towards brands can be measured; Apple users show strong emotional responses to news about their brand, while Samsung users often exhibit indifference or even pleasure at negative news about Apple.

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How to Make Better Decisions | Dr. Michael Platt

@ Andrew Huberman

How to Make Better Decisions | Dr. Michael Platt

02/17/25

Related Takeaways

Dr. Michael Platt

02/17/25

@ Andrew Huberman

The loyalty of Apple users is driven by a sense of community and belonging, while Samsung users often choose their brand out of opposition to Apple rather than genuine affinity.

Kevin Hale

03/25/17

@ Y Combinator

When designing a product, consider how users feel when they interact with it; the emotional response is important.

Garry Tan

09/20/18

@ Y Combinator

Empathy is crucial for founders; understanding what users think and feel is essential for effective design.

Jessica Livingston

05/04/17

@ Y Combinator

Empathy is crucial; you need to talk to your users and genuinely care about their experience, which is easier if you are a target user of your product.

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Customers are attracted to brands that address their internal problems, not just external ones. By discussing the problems customers face, brands can deepen their interest in what they offer.

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

Choose partners who resonate with a specific emotion or narrative that aligns with your brand's identity.

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

Every creator embodies an emotion in their story, which can be leveraged to align with the brand you're building.

Andrew Bosworth

04/24/25

@ a16z

In a world where performance matters more than brand attachment, consumers will prioritize product experience and value over brand loyalty.

Kevin Hale

03/25/17

@ Y Combinator

We conducted an experiment where we asked users about their emotional state during support requests, which revealed that users were more polite and rational when given an outlet for their feelings.