Zappos learned the importance of defining core values early on, rather than waiting until the company grew larger. We wrote our core values down before hiring anyone, which took about six to seven months to finalize.

A strong culture leads to passionate employees, which in turn creates a strong brand that customers resonate with. Zappos has a strong brand and culture that emphasizes the importance of company culture.

At Zappos, we learned that maintaining a strong company culture requires daily investment, or it can deteriorate over time.

Our first company value is to care deeply about our customers and their problems, which fosters a sense of ownership and commitment among the team.

Always focus on creating value for customers and partners; this is the foundation of success in any venture.

Amazon's culture is driven by 14 leadership principles that emphasize customer obsession, ownership, and a deep dive into data.

In the early days of Wufoo, we focused on creating a great customer experience by ensuring that everyone in the company was passionate and involved in customer support, which helped maintain our culture and efficiency.

Creating something remarkable is one of Superhuman's core values. We aim to deliver quality that is so compelling that people can't help but share it with others.

At Revolut, there's a strong emphasis on building 'wow' products that are not only functional but also provide a great user experience.