Notable Labs began by providing tumor screening services to pharmaceutical companies, generating revenue and data to support their drug development efforts.

Initially, we thought we were on the path to success, but I later realized that we were not converting users into paying customers because we were too focused on fundraising and PR instead of creating a product that people actually needed.

In a highly regulated field like lab testing, finding and hiring qualified specialists can be extremely challenging due to limited availability.

To attract customers, we initially set up a website but received no bookings. We then resorted to giving away free water bottles at a fair to engage potential customers and successfully booked cleanings.

The previous wave of tech-enabled services startups struggled due to low gross margins and complex operations, which hindered their scalability.

We initially tried offering photography services for customers, but nobody wanted to pay for it, which was a failure for us.

We conducted market research by testing Craigslist listings with delivery options, which showed a significant interest in a more convenient solution.

Our growth primarily came from word of mouth and PR, as we focused on making sure customers loved our service.

We learned that our earliest customers were families with young children, and they kept returning without needing advertising, which indicated organic growth.