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Atmrix

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Atmrix

About

MC

Matt Cutts

12/04/19

@ Y Combinator

I remember a significant moment when we realized the potential of self-service advertising after a lobster company became one of our first AdWords advertisers.

Video

YC

Matt Cutts on the US Digital Service and Working at Google for 17 Years

@ Y Combinator

Matt Cutts on the US Digital Service and Working at Google for 17 Years

12/04/19

Related Takeaways

AS

Alex Schultz

03/24/17

@ Y Combinator

When Google launched AdWords, I learned to buy paid clicks and resell them for a profit, which was a pivotal moment in my marketing career.

MC

Matt Cutts

12/04/19

@ Y Combinator

The early days of Google involved a lot of experimentation with advertising strategies, including self-service ads, which were initially a prototype.

RP

Ryan Petersen

08/30/18

@ Y Combinator

The first customers for Flexport signed up through Google Adwords and SEO, even before we officially launched the service.

KS

Keith Schacht

11/27/17

@ Y Combinator

I remember one moment when we realized we had traction; we got about 15,000 signups in a day after running a small ad on Facebook about Mystery Science.

DS

Dan Siroker

10/26/13

@ Y Combinator

We had our first paying customer for Optimizely before writing any code, demonstrating the demand for our product.

KD

Kalam Dennis

12/15/18

@ Y Combinator

We initially acquired customers through out-of-home advertising in New York City before shifting to digital channels like Facebook and Instagram.

JG

Joe Gebbia

06/07/17

@ Y Combinator

By implementing feedback from our earliest customers quickly, we saw a significant increase in revenue and listings, demonstrating the power of word-of-mouth marketing.

OG

Ooshma Garg

09/08/18

@ Y Combinator

I had to swallow my pride and seek help from Adora Cheung during Y Combinator, which led to the launch of our 15-minute meal kit idea that transformed our business.

AS

Aravind Srinivas

02/22/25

@ Y Combinator

I realized that if people stop clicking on links, the ad economy dies, which was a key insight we had after launching our product.