The culture of a company is shaped by both macro and micro interactions; leaders must be consistent in their behavior at all levels to create a cohesive culture.

When building a company culture, be explicit about your values, walk the talk, and embrace mechanisms that are authentic and effective for your organization.

Culture is about repetition; it's essential to continuously reinforce the values that matter to the company.

Building a successful company requires significant effort, and as a leader, you must lead by example, demonstrating the work ethic you expect from your team.

Strong cultures align the values and behaviors of the team with what the company needs to succeed; it's about intentionality in building that culture.

The culture of a startup is modeled after the founders' actions; if you want a hardworking culture, you must demonstrate that commitment yourself.

To create a successful culture, be demanding and make tough decisions about team members who aren't working out, as their performance affects the entire team. Transparency is crucial in both the early days and at scale; everyone in the company should know everything except for sensitive information like salaries.

It's crucial to live up to your company's culture every day, as you will be tested frequently on your values and principles.

To communicate your company's culture and values effectively, you must articulate them consistently across all interactions, from hiring to public relations.