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GA

Gustaf Alströmer

06/27/19

@ Y Combinator

In the early days, Airbnb's growth was significantly supported by online marketing, particularly through strategic keyword purchases.

Video

YC

Advice on Organizing and Running Growth Teams from Dan Hockenmaier and Gustaf Alströmer

@ Y Combinator

Advice on Organizing and Running Growth Teams from Dan Hockenmaier and Gustaf Alströmer

06/27/19

Related Takeaways

KH

Kevin Hale

03/25/17

@ Y Combinator

Airbnb's growth was significantly driven by founders engaging in customer support, which helped them understand user needs and improve their service.

BC

Brian Chesky

12/01/15

@ Greylock

We realized that if we could get enough people to use Airbnb, they would tell others about it, leading to organic growth.

BC

Brian Chesky

04/06/17

@ Y Combinator

In the early days, Airbnb marketed itself as a cheap alternative to hotels, but later shifted to a tagline that emphasized a more human travel experience.

JG

Joe Gebbia

06/07/17

@ Y Combinator

In the early days of Airbnb, we struggled to achieve product-market fit and faced significant challenges in getting people to adopt our service.

RP

Ryan Petersen

08/30/18

@ Y Combinator

The first customers for Flexport signed up through Google Adwords and SEO, even before we officially launched the service.

DC

Dalton Caldwell

01/20/22

@ Y Combinator

Airbnb was not the first to market; it faced established competitors like VRBO and Couchsurfing, which had significant user bases and brand recognition.

GA

Gustaf Alströmer

06/27/19

@ Y Combinator

Airbnb's growth was driven by the viral nature of unique guest experiences, which people naturally share with friends.

MC

Matt Cutts

12/04/19

@ Y Combinator

The early days of Google involved a lot of experimentation with advertising strategies, including self-service ads, which were initially a prototype.

BC

Brian Chesky

06/02/24

@ The Social Radars Podcast

The transition from air beds to allowing entire homes to be rented was crucial for Airbnb's growth, transforming it from a niche idea to a billion-dollar company.