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GA

Gustaf Alströmer

06/27/19

@ Y Combinator

Airbnb's growth was driven by the viral nature of unique guest experiences, which people naturally share with friends.

Video

YC

Advice on Organizing and Running Growth Teams from Dan Hockenmaier and Gustaf Alströmer

@ Y Combinator

Advice on Organizing and Running Growth Teams from Dan Hockenmaier and Gustaf Alströmer

06/27/19

Related Takeaways

KH

Kevin Hale

03/25/17

@ Y Combinator

Airbnb's growth was significantly driven by founders engaging in customer support, which helped them understand user needs and improve their service.

BC

Brian Chesky

12/01/15

@ Greylock

We realized that if we could get enough people to use Airbnb, they would tell others about it, leading to organic growth.

NB

Nate Blecharczyk

10/26/13

@ Y Combinator

The first guests at our Airbnb had a great experience, forming real relationships, which highlighted the potential of our platform to create connections between people.

AC

Adora Cheung

02/24/15

@ Y Combinator

Viral growth occurs when users have such a great experience that they recommend your service to others, leading to organic growth without additional costs.

BC

Brian Chesky

12/01/15

@ Greylock

We launched Airbnb in New York, where the hosts were local but travelers came from all over the world, creating a unique network effect.

BC

Brian Chesky

12/01/15

@ Greylock

When guests stayed with us, the experience transformed from strangers to friends in just a few days, illustrating the power of shared living.

GA

Gustaf Alströmer

06/27/19

@ Y Combinator

In the early days, Airbnb's growth was significantly supported by online marketing, particularly through strategic keyword purchases.

MS

Michael Seibel

04/29/23

@ Y Combinator

Airbnb helped their hosts improve their property photos, even at a loss, because they empathized with their users' needs and built trust through genuine care.

YC

Y Combinator Cast

05/31/24

@ Y Combinator

Airbnb's founders exemplified the principle of doing things that don't scale by personally taking high-quality photos of listings to attract users and get their business off the ground.