Understanding the distinction between B2B and B2C is crucial for startups, as it influences product development and pricing strategies.

B2B services are a great business model because they often require fewer sales to generate significant revenue, allowing for higher profitability with less volume.

Test your pricing to find out how much customers are willing to pay; as your product matures, your ideal customer profile may change, and you should adapt your pricing accordingly.

To determine pricing, explore how your target customers pay for similar software products, whether it's a flat fee, per usage, or other structures, and align your pricing strategy accordingly.

When developing a business model, it's essential to consider what your customers are familiar with. For instance, if you're selling cloud computing services, pricing should be clear and comparable to established providers like AWS, rather than overly complex.

Understanding the business value your product provides is crucial for setting the right price.

Companies achieving high revenue are often using usage-based pricing models, which align costs with actual product usage, simplifying the sales process.

AI companies should align their pricing with what matters to their customers after demonstrating value, rather than relying solely on fixed or consumption-based pricing models.

In B2B, many consumer growth tactics are now being adopted, but B2B companies often have higher lifetime value, allowing for more creative online marketing strategies.