In B2B, many consumer growth tactics are now being adopted, but B2B companies often have higher lifetime value, allowing for more creative online marketing strategies.

Vertical B2B SaaS companies can provide significantly better user experiences compared to traditional enterprise software, which often suffers from being a jack of all trades but master of none.

The right B2B pricing model depends on your product, costs, and ideal customer profile, with various models available to suit different needs.

For B2B companies, revenue should be the primary metric tracked, as it directly reflects the company's success.

Understanding the distinction between B2B and B2C is crucial for startups, as it influences product development and pricing strategies.

B2B products often foster collaboration, allowing users to derive value while working with others, as seen in applications like Slack and Notion.

As AI models improve, B2B companies can leverage these advancements to upsell features and enhance customer value without the end user needing to understand the underlying technology.

The growth rate needed for meaningful growth varies by product type; enterprise B2B companies may need fewer customers than consumer goods companies, which require higher volumes.

In my experience, B2B startups focus more on execution risk, while B2C startups often deal with market risk.