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MM

Macy Mills

05/17/25

@ a16z speedrun

Understanding the distinction between B2B and B2C is crucial for startups, as it influences product development and pricing strategies.

Video

as

The Complete Startup Playbook for B2B Pricing

@ a16z speedrun

The Complete Startup Playbook for B2B Pricing

05/17/25

Related Takeaways

JK

Justin Kan

05/17/19

@ a16z

In my experience, B2B startups focus more on execution risk, while B2C startups often deal with market risk.

MM

Macy Mills

05/17/25

@ a16z speedrun

The right B2B pricing model depends on your product, costs, and ideal customer profile, with various models available to suit different needs.

GA

Gustaf Alströmer

06/27/19

@ Y Combinator

In B2B, many consumer growth tactics are now being adopted, but B2B companies often have higher lifetime value, allowing for more creative online marketing strategies.

YC

Y Combinator Cast

06/07/24

@ Y Combinator

The human element in B2B sales is crucial; understanding customer pain points and iterating on software based on feedback is essential for success.

BB

Ben Brook

04/19/25

@ EO

Understanding the business value your product provides is crucial for setting the right price.

YC

Y Combinator Cast

08/27/22

@ Y Combinator

Understanding the game you're playing is crucial; selling to startups can be beneficial if you aim to grow with them, but it can be detrimental if your goal is to sell to large companies.

HI

Harvard Innovation Labs Cast

02/02/14

@ Harvard Innovation Labs

Analyzing the business model is essential for understanding how to achieve profitability and sustainability in a startup.

HI

Harvard Innovation Labs Cast

02/02/14

@ Harvard Innovation Labs

The business model is a critical component of your startup's success, and it should be considered alongside product innovation and market strategy.

WV

Werner Vogels

11/12/18

@ Y Combinator

It's crucial for startups to understand their identity and approach, whether they are mercenaries seeking profit or missionaries passionate about their product.