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JK

Justin Kan

05/17/19

@ a16z

In my experience, B2B startups focus more on execution risk, while B2C startups often deal with market risk.

Video

a

10+1 Lessons from Serial Entrepreneur Justin Kan

@ a16z

10+1 Lessons from Serial Entrepreneur Justin Kan

05/17/19

Related Takeaways

MM

Macy Mills

05/17/25

@ a16z speedrun

Understanding the distinction between B2B and B2C is crucial for startups, as it influences product development and pricing strategies.

GA

Gustaf Alströmer

06/27/19

@ Y Combinator

In B2B, many consumer growth tactics are now being adopted, but B2B companies often have higher lifetime value, allowing for more creative online marketing strategies.

PC

Parker Conrad

01/11/25

@ Y Combinator

I learned that many entrepreneurs pivot to B2B after realizing consumer businesses can be unpredictable and often fail due to factors outside their control.

JF

Jared Friedman

11/23/24

@ Y Combinator

Vertical B2B SaaS companies can provide significantly better user experiences compared to traditional enterprise software, which often suffers from being a jack of all trades but master of none.

DP

Daniel Priestley

05/27/25

@ Chris Williamson

B2B services are a great business model because they often require fewer sales to generate significant revenue, allowing for higher profitability with less volume.

DC

Dalton Caldwell

03/22/24

@ Y Combinator

The startup journey is inherently high-risk and requires a commitment to solving real problems, rather than just analyzing market potential.

JF

Jared Friedman

11/23/24

@ Y Combinator

The incumbents in the software industry often avoid entering B2B SaaS markets because they lack the deep domain expertise required to address specific customer needs.

LP

Lenny's Podcast Cast

05/02/25

@ Lenny's Podcast

The majority of recent Y Combinator funding has gone to B2B companies, with over 75% of the latest batches classified as such, reflecting a shift away from consumer-focused investments.

GA

Gustaf Alströmer

12/30/22

@ Y Combinator

Startups are often easier to sell to than larger companies because they have shorter decision-making processes and less bureaucracy, allowing for quicker sales cycles.