In the cutthroat art industry, only a few artists can make a living, and those who succeed have learned to market and promote themselves effectively.

If you're doing good work, you need to understand your audience to avoid wasting time marketing to the wrong people.

The worst mistake in marketing is assuming that a discount doesn't need promotion. How a discount is presented can significantly affect its perceived value and effectiveness.

The art of selling yourself involves understanding human nature and effective communication skills, which are crucial for success in any field.

Artists possess the same entrepreneurial skills expected of successful tech founders, especially illustrators who leverage social media to build their brands and generate significant revenue.

Many founders mistakenly believe that spending on marketing, especially through ads, will guarantee growth, but this often leads to wasted resources without learning valuable lessons.

I've learned the importance of maintaining high quality in marketing communications. Companies that prioritize speed often overlook the significance of consistency and quality, which can ultimately harm their brand.

The startup world is unforgiving to those who want to be artists; successful products must be appreciated by many, not just one.

The market for buying and selling digital art is conservative and risk-averse, making it challenging for digital artists to establish value and ownership.