The early market feedback for Segment was decent, as professors liked the product, leading to successful sales despite initial doubts about its potential.

Start with a high price point to gauge market willingness; many founders are surprised by how much customers will pay for their product.

Discuss your pricing strategy and how you determined your price points, including customer segments willing to pay different amounts.

The launch of the Redshift connector significantly boosted Segment's revenue, demonstrating that sometimes customers don't realize they need a feature until it's presented to them.

When a product isn't selling well, raising the price can sometimes lead to increased demand, as it may create a perception of higher value.

If users won't pay more, it may indicate that you need to enhance your product's value or address a more significant problem.

As a first-time founder, it's common to feel guilty about asking for higher prices, but it's important to recognize the value you're delivering.

Incrementally raising prices until you receive pushback from users can help you find the ideal price point where customers complain but still pay.

Raising prices is often necessary for startups, as many technology companies underprice their products in hopes of gaining market share.