Culture is a nebulous concept, but it's crucial for early-stage founders to break it down into manageable action items to foster a positive work environment.

The culture of a startup is modeled after the founders' actions; if you want a hardworking culture, you must demonstrate that commitment yourself.

To create a strong culture, start with the founder's personal values and the types of people they want to work with.

Building and scaling a good company culture is one of the most important tasks for founders and CEOs, as emphasized by successful founders from companies like Dropbox and Airbnb.

Company culture starts when it's just two people working on an idea, and founders who care about their culture early tend to build the best companies.

To build a strong and coherent culture, have conversations with your co-founder about the culture you want to create; it doesn't require a lot of time.

As a company grows, the role of the founder changes significantly. You start by doing everything yourself, but eventually, you need to hire people, managers, and executives while maintaining the company culture.

Culture is our biggest challenge as a company; good culture means having engaged team members who get more out of their job than they put in.

Company culture is not just a set of ideas or values; it's defined by the behaviors and actions of its people.