Culture is defined as the implicit set of behaviors within a company that guide employees on how to act, especially when not explicitly instructed.

Culture is defined not by beliefs but by actions; to change an organization's culture, you must focus on daily actions that reflect the desired culture.

Company culture is incredibly important; it determines whether you can build and retain a great team and whether people want to work at your company.

Culture is about who you are and how you behave; it's essential to be intentional about the culture you create within your team.

It's crucial to be honest and authentic about your core values and culture, as culture is defined by behavior, not just words on a wall.

Strong cultures align the values and behaviors of the team with what the company needs to succeed; it's about intentionality in building that culture.

Your beliefs shape your actions, and without a strong culture, you can't pursue your company's destiny.

A strong culture is defined by how well it supports high performance and retains talented individuals, not just by surface-level benefits.

The core pieces of culture that are most important in building out a company include who you hire and their values, the daily activities and their purpose, what you choose to communicate, and what you celebrate or punish.