Our goal is not to scale into a large company but to remain small and focused, ensuring that every project maintains a personal touch and high design quality.

I believe in starting with a small team to maintain focus and quality in product development.

As a small company, your responsiveness and personal availability can be a significant advantage over larger companies, which often lack direct access to decision-makers.

The best products come from small teams of 4 to 6 people, rather than large teams, which can dilute focus and creativity.

We focus on a single overarching metric to guide our product development, which helps us prioritize our efforts and make informed decisions. This approach allows the entire team to rally around a common goal, enhancing our effectiveness.

Don't scale your team until you've achieved product market fit; keep the team small to maintain agility and focus.

Our core design team is very small, consisting of about 16 to 17 people, and we've worked hard to keep it that way over the last 15 years.

Our team is small but high caliber, allowing us to achieve a lot more in the AI landscape compared to larger teams.

I believe in the power of small teams; they can execute projects more effectively without the dilution of culture that comes with rapid team growth.