You should start thinking about content marketing only after you've created something that people want and are confident that users are not churning.

Content marketing is often used by individuals to promote their products or services, but it doesn't necessarily correlate with the early success of their startups.

I often find myself balancing the desire to create content I enjoy with the need to engage with my audience and meet their expectations. I take a lot from the fact that I witnessed many user and creator interviews at Patreon, which helps me understand how users relate to a product. Many people don't know what they want, but their expressed desires indicate underlying problems in user experience that need addressing.

The breadth of creative use cases for AI image generation is exciting, from turning oneself into anime to unique commercial applications like logo design.

Content creation is essential for building a community around a brand, as it fosters culture and influences consumer behavior.

We have a system in place to avoid posting content that could lead to backlash, but we also embrace a level of risk in our marketing, understanding that some content may not resonate with everyone.

Before focusing on PR and content marketing, ensure that you are building something that people actually want, as no amount of marketing will help if your product lacks demand.

Creating engaging content requires a balance of energy, expertise, and relatable examples to resonate with the audience.

Google Photos demonstrates how understanding the content of images can lead to successful product features, serving as a valuable lesson for startup founders.