When making a critical decision, understand how it will be interpreted from all points of view, not just your own or the person you're speaking to, but also from those who aren't in the room.

The most important cultural decisions are made when hiring, as the culture becomes the people around you.

It's important to prepare for investor meetings by understanding who you're meeting with and what they value, as this can prevent awkward situations.

You need to know the environment you're in; some organizations may require different strategies for visibility and influence.

It's crucial to consider everyone's perspective when making decisions, as it can significantly impact the outcome of the company.

It's crucial to be honest and authentic about your core values and culture, as culture is defined by behavior, not just words on a wall.

It's crucial to recognize that the cultures and environments we come from significantly influence how we handle conflict and communication in a startup setting.

With increased internal information availability, we had to establish cultural norms around communication. It's important to manage how discussions happen, as many employees are now more visible in their interactions.

Culture is crucial for scaling your business and team effectively.