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Atmrix

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Atmrix

About

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

TOMS Shoes built its brand by selling shoes while giving a pair to someone in need, creating a sense of involvement in a larger movement.

Video

ZS

Building a Story Brand by Donald Miller Audiobook (read in one sitting)

@ Zack Scriven Media

06/13/21

Related Takeaways

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Brands that invite customers to participate in a larger movement create a more impactful connection beyond just selling products.

MC

Mark Cuban

03/30/24

@ Lex Fridman

Selling is about helping others. I always put myself in the shoes of another person and ask, 'Can I help this person? Can my product help them?'

RS

Rory Sutherland

08/01/22

@ The Diary Of A CEO

The narrative behind a product can elevate its status, making it feel more like art than just clothing, which is crucial for engaging customers and creating a connection.

MZ

Mark Zuckerberg

08/17/16

@ Y Combinator

The best companies drive social change, and it's important to believe in the value you're providing to people.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Great brands focus on the transformation of their customers, which is essential for creating a meaningful connection.

CS

Chara Smith

05/09/25

@ EO

A good brand is something that people want to incorporate into their lives, not just a transactional relationship.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Brands should illustrate how their products can lead to a better life for customers, emphasizing the positive changes that will occur after purchase.

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

Community-based brand building is becoming increasingly important, as trust within a community can drive brand loyalty and influence purchasing decisions.

AL

Alfred Lin

07/31/14

@ Y Combinator

Tony almost deleted a voicemail where he pitched the idea of selling shoes online, despite doubts about whether people would buy shoes without trying them on.