When raising prices, it's best to notify customers sooner rather than later, and offering them a chance to lock in their current rate by switching to a yearly plan can be beneficial.

Incrementally raising prices until you receive pushback from users can help you find the ideal price point where customers complain but still pay.

Pricing isn't permanent; you can adjust it over time as you learn more and add value to your product.

To overcome the discomfort of raising prices, create free content that provides value to those who may be priced out of your services. This way, you can still help them while establishing your worth in the market.

Startups should experiment with pricing strategies, especially when they have a small customer base, as it's easier to adjust prices than to raise them later.

Start with usage-based pricing for new customers, then transition them to a minimum monthly commitment with volume discounts based on their average usage.

Raising prices is often the easiest way to grow revenue, as it can double your income without needing to acquire more customers.

If you're unsure how to price, start with a number similar to other software your customers buy, then increase it by 50% for each new customer until you find the right balance.

New features are a great way to upsell; I often offer a 30-day trial of a new feature and ask if users would be willing to double their price if they find it valuable.