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Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Including happy images on your website can effectively close a story loop, as people want to feel happy and those images promise satisfaction from your product.

Video

Building a Story Brand by Donald Miller Audiobook (read in one sitting)

@ Zack Scriven Media

06/13/21

Related Takeaways

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Images of smiling, happy people who have had a positive experience should be featured on your website to communicate a sense of well-being and satisfaction with your brand.

Jony Ive

05/09/25

@ Stripe

Designers and creatives can significantly enhance user experience by making products delightful and joyful to use, which can lead to increased usage.

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

In storytelling, the resolution should clearly define the audience's hopes, ensuring they understand what to expect from engaging with the brand.

Rory Sutherland

08/01/22

@ The Diary Of A CEO

The narrative behind a product can elevate its status, making it feel more like art than just clothing, which is crucial for engaging customers and creating a connection.

Donald Miller

06/13/21

@ Zack Scriven Media

Identifying a potential desire for your customer opens what is sometimes called a story gap, which compels them to engage with your brand.

Tom Blomfield

01/07/24

@ Y Combinator

To enhance virality, identify sharable moments in your product where users are inclined to share their achievements, like completing a level in a game or achieving a milestone.

Gustaf Alströmer

12/30/22

@ Y Combinator

The website needs to be simple, featuring clear information about the product without excessive graphics. Use screenshots and bullet points to convey what your product does effectively.

Rich Barton

04/18/25

@ Tim Ferriss

When building a brand, it's important to provoke thought and entertain rather than scare, ensuring that the audience feels good about the engagement.

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

Every creator embodies an emotion in their story, which can be leveraged to align with the brand you're building.