Culture is a nebulous concept, but it's crucial for early-stage founders to break it down into manageable action items to foster a positive work environment.

Culture is not just about perks like free food or yoga; it's about holding each other accountable to the mission and performance standards.

Culture is about who you are and how you behave; it's essential to be intentional about the culture you create within your team.

Culture is about repetition; it's essential to continuously reinforce the values that matter to the company.

To change culture effectively, one must implement rules that signify a break from the past and establish trust as a core value, as demonstrated by historical examples like the Haitian Revolution.

Culture is defined as a shared way of doing things, and I aimed to create a strong culture where everyone is on a mission and deeply passionate about their work.

The culture of a company is shaped by both macro and micro interactions; leaders must be consistent in their behavior at all levels to create a cohesive culture.

The core pieces of culture that are most important in building out a company include who you hire and their values, the daily activities and their purpose, what you choose to communicate, and what you celebrate or punish.

If you create a culture where even the new guy's opinion matters, you set up a culture for success.