We've built logistics software that makes it easy for any driver to onboard into our network.

We track everything from clicks to usability, and we use visualization tools to analyze customer data, which has transformed our operations.

To prevent drivers from clustering in one area based on demand predictions, Uber provides them with a heat map that shows underserved demand, allowing for better distribution of drivers.

Our growth demonstrates that we've figured out how to make consumer deliveries work, and our driver network and logistics software allow us to expand beyond food delivery.

We learned the importance of understanding our customers' needs, especially as we scaled, to ensure we were meeting the right demands.

We built a strong feedback loop by having the founders handle customer support, which helped us improve the product based on real user needs.

We built a prototype to suggest better transit routes to Muni, and when Code for America tweeted it, we realized people were interested in our grassroots project.

The insight was to do 10-minute delivery while also building out the full stack of commerce, allowing us to run logistics and maintain better quality control.

When we started adding travel experiences to the app, engagement increased by 70%, indicating that people were eager to learn about and book experiences, even though it was challenging to do so on the app due to a lack of proper booking infrastructure.