After identifying an interesting problem, assess why you are uniquely qualified to tackle it, as this can guide your approach.

The importance of a problem is often determined by whether you have a viable approach to tackle it, not just its potential consequences.

A good strategy starts with a clear diagnosis of the biggest challenge you face, followed by a guiding policy and coherent actions to address it.

Be proud of the problem you're solving; if you don't identify with the problem, it will be hard to maintain the energy and enthusiasm needed to sustain the company.

It's crucial to validate and normalize the difficult experiences that people are having, as stress is often a diagnosis of exclusion, meaning we rule out other organic problems first.

It's essential to probe deeper into the problems your users face, rather than just focusing on how your product solves them.

A well-defined problem is half-solved; clearly identifying the pain or need you address helps your team focus on the right product or service.

Focusing on first principles is crucial; understanding the actual problem we are trying to solve allows for more tactical and effective solutions.

It's beneficial to have a nuanced understanding of how hard it is to build something successful. Sometimes, underestimating the difficulty can be helpful, but be cautious of flipping into a negative mindset when challenges arise.