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Atmrix

About

RS

Rory Sutherland

01/23/24

@ Chris Williamson

The success of a product isn't just about its initial growth rate; it's also about the repeat purchase rate and customer loyalty.

Video

CW

How Your Brain Gets Tricked By Clever Marketing - Rory Sutherland (4K)

@ Chris Williamson

How Your Brain Gets Tricked By Clever Marketing - Rory Sutherland (4K)

01/23/24

Related Takeaways

HI

Harvard Innovation Labs Cast

06/12/13

@ Harvard Innovation Labs

Building products that fulfill essential needs can lead to customer loyalty, making them reluctant to give up the product, which is key to creating successful companies.

AC

Adora Cheung

02/24/15

@ Y Combinator

Sticky growth means creating a product that users want to return to repeatedly, driving both activity and revenue.

AS

Alex Schultz

03/24/17

@ Y Combinator

Retention is the single most important factor for growth; if users don't stay, the business won't succeed.

TB

Tom Blomfield

12/16/23

@ Y Combinator

Retention is a critical metric; it shows how many customers continue to pay over time, indicating the product's value to them.

AC

Adora Cheung

03/20/17

@ Y Combinator

Tracking customer retention is essential; it helps you understand how many users continue to engage with your product over time, which is a key indicator of success.

GA

Gustaf Alstromer

09/12/18

@ Y Combinator

Measuring retention is critical; if you don't have a product that retains users, you shouldn't focus on growth yet.

BK

Bryan Kim

06/01/24

@ a16z

Retention is crucial for consumer products; if users don't return, you face a 'burned forest' problem where new user acquisition becomes impossible.

HI

Harvard Innovation Labs Cast

02/02/14

@ Harvard Innovation Labs

Retention and upsell are critical metrics that significantly impact revenue multiples; companies with high retention rates tend to have higher valuations.

DR

David Rusenko

09/06/18

@ Y Combinator

Returning usage is a key indicator of product success; track how many users return within various time frames after signing up.