I prefer hiring people who are coachable and understand the specific values I prioritize in content creation.

To generate innovative content, I avoid placing constraints on my team, allowing for more creativity and fresh ideas.

I look for team members who are obsessed with their work and willing to learn, as this leads to better content creation.

It's easier to train hard-working individuals who are passionate about content creation than to hire from traditional media backgrounds, which often come with preconceived notions.

I often find myself balancing the desire to create content I enjoy with the need to engage with my audience and meet their expectations. I take a lot from the fact that I witnessed many user and creator interviews at Patreon, which helps me understand how users relate to a product. Many people don't know what they want, but their expressed desires indicate underlying problems in user experience that need addressing.

I believe in building a team that is densely connected and trusts each other, as this fosters better collaboration and understanding of each other's strengths and weaknesses.

Listening to my audience is important, but it’s just one piece of the puzzle. I also need to rely on my metrics and maintain my vision for the content I create, rather than just following audience requests.

I dedicate the first couple of hours each day to reviewing metrics, revenue numbers, and customer feedback to identify areas for improvement and guide my team effectively.

I learned a lot from many marketers, including my own exceptional team, which helped me think differently about marketing.