I prefer hiring people who are coachable and understand the specific values I prioritize in content creation.

It's easier to train hard-working individuals who are passionate about content creation than to hire from traditional media backgrounds, which often come with preconceived notions.

I spend a lot of time training my team to think like me, which allows them to make decisions that align with my vision for content.

We look for candidates who demonstrate a deep, sometimes irrational passion for our work, as this often indicates a strong commitment and potential for impact.

Investing time and effort into content creation is crucial, as high-quality pieces often require extensive research and collaboration.

It's important to have someone on your team who excels at creating compelling content when developing a game, as entertainment products require a strong point of view and foundational decisions that can't be tested immediately.

I believe that if you want to create good content, you need to be passionate about it and not just follow trends. I can spend every dollar in my bank account on a video because I know people will watch it.

I prioritize creating content that genuinely benefits the audience, focusing on educational value rather than personal entertainment.

Improving content quality is essential; creators should strive to enhance every aspect of their videos, from scripting to editing, to achieve better engagement.