The insight was to do 10-minute delivery while also building out the full stack of commerce, allowing us to run logistics and maintain better quality control.

When we realized our competitors were shipping faster, we shifted our approach to product development, setting ambitious goals like building 25 new features in one month to drive innovation and focus.

Our logistics model has successfully completed over 500 deliveries with an average delivery time of 44 minutes, which is better than our peers.

We're building a delivery service that operates on demand, rather than overnight or same-day, similar to what FedEx would look like today.

We realized that we had to be at the customer's doorstep to improve retention, so we started doing initial deliveries ourselves to understand the customer experience better.

Using unscalable techniques, we successfully added stores like Whole Foods and Costco, leading to rapid growth and customer satisfaction.

After demo day, we had to ship our first units, which required moving most of our team to China to manage manufacturing.

Go to a job where you can ship multiple products as fast as possible to maximize your cycle time and experience.

Lilac Labs is automating the drive-thru order-taking process, addressing inefficiencies caused by outsourcing these jobs to low-wage countries.