I advocate for having a solid understanding of branding strategy, as it is becoming increasingly important in today's marketing landscape.

To succeed in branding, you must learn to speak the language of business and connect your creative work to business goals.

If you can teach others what you've learned, you're reinforcing that knowledge in your own brain, making it easier to remember and apply.

The essence of branding is to create a simple, relevant message that we can repeat over and over to brand ourselves into the public consciousness.

The first step to improving your branding skills is to read and understand the foundational books on branding, such as 'The Brand Gap' and 'Zag'.

Teaching is a powerful way to deepen your understanding of a subject. By trying to explain complex topics to others, you can gain new insights and clarify your own knowledge, which is beneficial for both the teacher and the students.

Branding is not a one-time purchase; it's an ongoing exercise that involves every interaction you have with your audience.

Understanding branding allows designers to better position their work and communicate its value, leading to more opportunities and higher compensation.

Branding is the area where designers and businesses can connect, making creative skills more valuable when aligned with branding principles.